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Seller's Guide

Everything you need to know about putting your home on the market, accepting an offer, and closing on your home.

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced team of real estate agents and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your team of real estate agents once you choose one so they can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a team of real estate agents is the best way to determine the right selling price for your home. A team of real estate agents with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

We will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. Our team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. We will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once we deem the offer is acceptable, we will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your team of real estate agents.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. We will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, we will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. We will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your team of real estate agents to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

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Success Stories

Testimonials

Read what our clients have to say about working with us.

"Beth did an incredible job driving the sale of my home to a successful outcome! I couldn't have been more thrilled with the result. She is a strong negotiator and her knowledge of the local market and local broker community is superb. And the prep work that her team did on my house left it looking so good I had mixed feelings about leaving. Everyone on her team, and the extended team that she brought in to ready the house for sale, were all first rate craftsmen and good people"
"Beth did an incredible job driving the sale of my home to a successful outcome! I couldn't have been more thrilled with the result. She is a strong negotiator and her knowledge of the local market and local broker community is superb. And the prep work that her team did on my house left it looking so good I had mixed feelings about leaving. Everyone on her team, and the extended team that she brought in to ready the house for sale, were all first rate craftsmen and good people"
Joe S.
"When I started the process of selling my home in Mill Valley, I went through an extensive and rigorous process to choose a broker to represent me. I chose Beth, and I couldn’t have been happier. Not only is she extremely knowledgeable of the local market, but she is also a professional who is confident and strives for excellence. She was on top of her game the whole way through the process and always available to talk in a heartbeat. I would highly recommend her for any future real estate transaction."
"When I started the process of selling my home in Mill Valley, I went through an extensive and rigorous process to choose a broker to represent me. I chose Beth, and I couldn’t have been happier. Not only is she extremely knowledgeable of the local market, but she is also a professional who is confident and strives for excellence. She was on top of her game the whole way through the process and always available to talk in a heartbeat. I would highly recommend her for any future real estate transaction."
Keith K.
"Beth Brody is one of the most authentic, trustworthy, and ethical people I have ever met. She's the kind of person you'd want on your team no matter where you buy a home. I've been so grateful to work with her through 2 transactions and to see her take amazing care of my parents as well. Beth Brody is like family, and I'd recommend her to anyone looking for a new home, particularly in her sweet spot of Mill Valley."
"Beth Brody is one of the most authentic, trustworthy, and ethical people I have ever met. She's the kind of person you'd want on your team no matter where you buy a home. I've been so grateful to work with her through 2 transactions and to see her take amazing care of my parents as well. Beth Brody is like family, and I'd recommend her to anyone looking for a new home, particularly in her sweet spot of Mill Valley."
Amy C.
"Beth was an amazing help to us in purchasing our home - we wouldn’t have found the perfect house without her! She was constantly scouting upcoming listings, made sure to get us into things she thought we should see and steered us clear from some options that weren’t right for us as well. She had great advice throughout the whole buying process and I couldn’t imagine not having her help!"
"Beth was an amazing help to us in purchasing our home - we wouldn’t have found the perfect house without her! She was constantly scouting upcoming listings, made sure to get us into things she thought we should see and steered us clear from some options that weren’t right for us as well. She had great advice throughout the whole buying process and I couldn’t imagine not having her help!"
Lisa H.
"Beth is an amazing person and a realtor. Her level of professionalism is significantly higher than most, if not all, of her peers. In selling our property, she worked tirelessly to hire the best stager (not necessarily the most expensive), to work with our painter on touch-up work, and engage her enormous network to find qualified, serious potential buyers. Most importantly, her focus was always our experience and our outcome - and this is where Beth really differentiates herself from many brokers who, ever mindful of the time they are investing, can often mishandle the price discovery process. Beth worked incredibly hard analyzing the market and canvassing her A-list of trusted peers in order to provide us with a comprehensive, transparent, and ultimately hugely successful price discovery process. Now as buyers, Beth has leveraged her contacts and stature in the industry to bring potential properties to our attention early. And, once again, she and her team are working around the clock to help us find a new home we will love. Beth's level of expertise and her personal commitment to us as clients are evident in everything she does - from taking our calls late at night to doing extra due diligence before giving us advice. She has decades of experience in the Marin market. She has earned her position as one of the top four or five brokers in the market, one she knows extraordinarily well. We cannot recommend her more highly."
"Beth is an amazing person and a realtor. Her level of professionalism is significantly higher than most, if not all, of her peers. In selling our property, she worked tirelessly to hire the best stager (not necessarily the most expensive), to work with our painter on touch-up work, and engage her enormous network to find qualified, serious potential buyers. Most importantly, her focus was always our experience and our outcome - and this is where Beth really differentiates herself from many brokers who, ever mindful of the time they are investing, can often mishandle the price discovery process. Beth worked incredibly hard analyzing the market and canvassing her A-list of trusted peers in order to provide us with a comprehensive, transparent, and ultimately hugely successful price discovery process. Now as buyers, Beth has leveraged her contacts and stature in the industry to bring potential properties to our attention early. And, once again, she and her team are working around the clock to help us find a new home we will love. Beth's level of expertise and her personal commitment to us as clients are evident in everything she does - from taking our calls late at night to doing extra due diligence before giving us advice. She has decades of experience in the Marin market. She has earned her position as one of the top four or five brokers in the market, one she knows extraordinarily well. We cannot recommend her more highly."
Soraya B.
"If you're looking to buy and/or sell in Mill Valley, there is no one better than Beth. She knows the area and this real estate market better than anyone. She always steers her clients in the right direction. I HIGHLY recommend Beth and her team!"
"If you're looking to buy and/or sell in Mill Valley, there is no one better than Beth. She knows the area and this real estate market better than anyone. She always steers her clients in the right direction. I HIGHLY recommend Beth and her team!"
Luke B.
"Beth is a master realtor. She provided phenomenal advice, service, and results in the sale of my home. She showed genuine caring throughout the process and even after - offering her time and incredible problem-solving skills in a moment of need. The best. Period."
"Beth is a master realtor. She provided phenomenal advice, service, and results in the sale of my home. She showed genuine caring throughout the process and even after - offering her time and incredible problem-solving skills in a moment of need. The best. Period."
Andrea
"My wife and I have engaged in many real estate transactions over the 30 years we have been married. Beth is the most professional and strategic Real Estate Professional of them all. Beth consistently performs her work, demonstrating firm ethical standards. We have never had any concern about the information or advice we received. She is extremely knowledgeable about the real estate market in Marin County and applies this experience and knowledge to the strategic evaluation of alternatives and the delivery of recommendations. She has broad and deep knowledge of resources important to the needs of her client. She provides outstanding guidance through the entire process, always focusing on logistical efficiency and careful attention to the needs and wants of her client. The characteristic that sets her apart from many in her field is her affability and her sensitivity to her clients. She is polite, considerate, attentive, and always interested in learning more about her client. In our experience, her style and approach led us to regard her as a trusted friend who sincerely enjoys helping people find the perfect solution to their real estate needs. She always extends herself to deliver far above expectations. She is impressively responsive to all inquiries and always delivers on commitments. Beth has also managed several Real Estate transactions for our daughter Amy, including helping her deal with a landslide event in the backyard of her home in Mill Valley, another example of her willingness to go above and beyond. She has gone beyond the expectations of her role many times for us in both of our transactions, literally going to retrieve something from the dry cleaners for us after we had moved to SC. She also extends herself to really help you think through complicated scenarios by giving you data, but not pronouncing what the decision should be. And finally, we, and our adult daughter, feel Beth is our close friend and is within our family circle. She is a gracious, caring individual who puts your needs first and foremost versus the business outcomes for her. We trust her implicitly! "
"My wife and I have engaged in many real estate transactions over the 30 years we have been married. Beth is the most professional and strategic Real Estate Professional of them all. Beth consistently performs her work, demonstrating firm ethical standards. We have never had any concern about the information or advice we received. She is extremely knowledgeable about the real estate market in Marin County and applies this experience and knowledge to the strategic evaluation of alternatives and the delivery of recommendations. She has broad and deep knowledge of resources important to the needs of her client. She provides outstanding guidance through the entire process, always focusing on logistical efficiency and careful attention to the needs and wants of her client. The characteristic that sets her apart from many in her field is her affability and her sensitivity to her clients. She is polite, considerate, attentive, and always interested in learning more about her client. In our experience, her style and approach led us to regard her as a trusted friend who sincerely enjoys helping people find the perfect solution to their real estate needs. She always extends herself to deliver far above expectations. She is impressively responsive to all inquiries and always delivers on commitments. Beth has also managed several Real Estate transactions for our daughter Amy, including helping her deal with a landslide event in the backyard of her home in Mill Valley, another example of her willingness to go above and beyond. She has gone beyond the expectations of her role many times for us in both of our transactions, literally going to retrieve something from the dry cleaners for us after we had moved to SC. She also extends herself to really help you think through complicated scenarios by giving you data, but not pronouncing what the decision should be. And finally, we, and our adult daughter, feel Beth is our close friend and is within our family circle. She is a gracious, caring individual who puts your needs first and foremost versus the business outcomes for her. We trust her implicitly! "
Ron M. & Dell L.
"As you came along on this journey with us, you learned and asked about our dreams- dreams we had for ourselves and our family. At each juncture, you showed us you remembered those important details. You were ceaseless, relentless, and hopeful throughout. You approach your job as if you are buying the house yourself or for your own family. You do so with dedication from your heart. How lucky we are to have serendipitously found you. We keep stumbling into good fortune and blessings, and we are ever so appreciative that we fell into your magnificent orbit."
"As you came along on this journey with us, you learned and asked about our dreams- dreams we had for ourselves and our family. At each juncture, you showed us you remembered those important details. You were ceaseless, relentless, and hopeful throughout. You approach your job as if you are buying the house yourself or for your own family. You do so with dedication from your heart. How lucky we are to have serendipitously found you. We keep stumbling into good fortune and blessings, and we are ever so appreciative that we fell into your magnificent orbit."
Reid & Jeanette S.
"Pixar spends a great deal of time, money, and effort in the hiring of each and every new employee and it is to our benefit when the employee feels well taken care of and secure after arriving in the Bay Area. Beth has been a major contributor to their feeling of well-being. As a general rule, Beth goes beyond the normal scope of real estate agents and helps our new employees in a variety of ways. She spends a great deal of time with each employee and without exception, every employee I’ve recommended to Beth has had nothing but the highest praise for her abilities."
"Pixar spends a great deal of time, money, and effort in the hiring of each and every new employee and it is to our benefit when the employee feels well taken care of and secure after arriving in the Bay Area. Beth has been a major contributor to their feeling of well-being. As a general rule, Beth goes beyond the normal scope of real estate agents and helps our new employees in a variety of ways. She spends a great deal of time with each employee and without exception, every employee I’ve recommended to Beth has had nothing but the highest praise for her abilities."
Dennis J.
"I believe that it is difficult to find a combination of business savvy, technical expertise, straightforwardness, clarity, focus, and graciousness in one person. Ms. Brody managed to excel in all categories. In addition to her extraordinary technical and negotiating abilities, Beth Brody is an absolute pleasure to work with. Her charming personality and witty sense of humor can lighten up even the most challenging escrow problem. Her approach is clear, concise and consolidated, and above all, effective, with her attention always on her client."
"I believe that it is difficult to find a combination of business savvy, technical expertise, straightforwardness, clarity, focus, and graciousness in one person. Ms. Brody managed to excel in all categories. In addition to her extraordinary technical and negotiating abilities, Beth Brody is an absolute pleasure to work with. Her charming personality and witty sense of humor can lighten up even the most challenging escrow problem. Her approach is clear, concise and consolidated, and above all, effective, with her attention always on her client."
Maureen M.
"Beth is a patient, skillful negotiator, and advisor. We were very satisfied with the services of Beth Brody. Since 1991, I have referred my friends and clients to Beth if they needed to buy or sell a home. Everyone I have referred has been quite satisfied."
"Beth is a patient, skillful negotiator, and advisor. We were very satisfied with the services of Beth Brody. Since 1991, I have referred my friends and clients to Beth if they needed to buy or sell a home. Everyone I have referred has been quite satisfied."
Richard B.
"Beth is amazing - she is everything we could have wanted in an agent. She knows the market inside and out, she gives straight answers and good advice, she's proactive, super responsive and she worked super hard for us through a difficult search."
"Beth is amazing - she is everything we could have wanted in an agent. She knows the market inside and out, she gives straight answers and good advice, she's proactive, super responsive and she worked super hard for us through a difficult search."
James P.
"On a cold and rainy day, Beth met us on Cascade to tour what would become our house! She was solid and professional from start to finish and we'll be sending anyone and everyone to her who wants to live in Mill Valley."
"On a cold and rainy day, Beth met us on Cascade to tour what would become our house! She was solid and professional from start to finish and we'll be sending anyone and everyone to her who wants to live in Mill Valley."
Kevin S.
"Beth will fight for you to get your home as though you are her own family. It's impossible to express the praise and gratitude she deserves and I cannot recommend her more highly."
"Beth will fight for you to get your home as though you are her own family. It's impossible to express the praise and gratitude she deserves and I cannot recommend her more highly."
Nazario B.
"I've been working with Beth for more than 20 years and her work is always exceptional."
"I've been working with Beth for more than 20 years and her work is always exceptional."
Eric W.
"Beth is the best. She's the sniper in the battle field."
"Beth is the best. She's the sniper in the battle field."
Larry L.
"I think the sun rises and sets with Beth Brody."
"I think the sun rises and sets with Beth Brody."
Amy C.

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